Export promotion programmes and the export performance of Ghanaian firms
作者: Revti Raman SharmaGloria SrahaDave Crick
作者单位: 1School of Marketing and International Business, Victoria University of Wellington , Wellington, New Zealand
2All Nations University College , Koforidua, Ghana
3Telfer School of Management, University of Ottawa , Ottawa, Canada
刊名: International Marketing Review, 2018, Vol.35 (4), pp.661-682
来源数据库: Emerald Journal
DOI: 10.1108/IMR-10-2015-0219
关键词: GhanaExportingExport performanceEmerging countriesExport promotion programmes
原始语种摘要: Purpose(#br)The purpose of this paper is to examine the mediating role of foreign market attractiveness on the association between export promotion programmes (EPPs) and export performance in the context of Ghanaian firms. In addition to understanding how EPPs help enhance the attractiveness of the foreign markets and thus export performance, the study contributes to the under-developed export performance literature regarding Sub-Saharan African (SSA) firms. (#br)Design/methodology/approach(#br)A mixed method approach is utilised. In the first instance quantitative analysis is undertaken on 116 Ghanaian firms via data collected using the drop and pick method. Qualitative data involving interviews with 18 managers of exporting firms are then reported upon. (#br)Findings(#br)The study finds...
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关键词翻译
关键词翻译
  • promotion 升级
  • export 输出
  • attractiveness 吸引性
  • performance 性能
  • market 市场
  • develop 发展
  • methodology 方法学
  • approach 
  • foreign 外国的
  • intervening 介入