Suppliers’ local network embeddedness and buyers’ joint innovation
作者: Feng Hsu LiuLu Jui ChenHung Tai Tsou
刊名: International Marketing Review, 2019, Vol.36 (3), pp.342-364
来源数据库: Emerald Journal
DOI: 10.1108/IMR-05-2018-0164
关键词: Network embeddednessJoint innovationRelative attentionService innovation competence
原始语种摘要: The purpose of this paper is to investigate the effects of original equipment manufacturing suppliers’ local network embeddedness on buyers’ relative attention and joint innovation through service innovation competence.;;A structural equation model was analyzed using AMOS 21 with data derived from 165 buyers in the Taiwanese electronics industry.;;From the buyer perspective, suppliers with embedded network relationships in emerging markets are perceived to be service oriented and to have relative attention and joint innovation that are attractive to buyers. In addition, the findings of empirical testing conducted in this study suggest that perceived exploitative and explorative service innovation competence partially mediate the relationship between perceived network embeddedness and...
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关键词翻译
关键词翻译
  • innovation 革新
  • buyer 买主
  • local 局部的
  • suppliers 供应者
  • competence 强性
  • network 网络
  • joint 节理
  • managerial 经理的
  • empirical 经验的
  • manufacturing 制造