Factors determining firms' perceived performance of mobile commerce
作者: Sonia San MartínBlanca López-CatalánMaría A. Ramón-Jerónimo
作者单位: 1Department of Business, University of Burgos, Burgos, Spain
2Department of Business Administration and Marketing, Pablo de Olavide University, Sevilla, Spain
刊名: Industrial Management & Data Systems, 2012, Vol.112 (6), pp.946-963
来源数据库: Emerald Journal
DOI: 10.1108/02635571211238536
关键词: SpainOrganizational performanceMobile technologyRelationship marketingMobile commerceFitTechnology competenceCustomer valueCompetitive pressureTOE frameworkFit-viability model
原始语种摘要: Purpose(#br) – The purpose of this paper is to analyse which factors impact firms' perceived performance in mobile commerce (m-commerce). Introducing the perspective of firms, the paper advances the literature of m-commerce adoption that mainly focuses on the consumer standpoint. (#br)Design/methodology/approach(#br) – The authors complement the technology-organization-environment (TOE) framework by adding customer value for the firm and the relationship marketing and fit-viability approaches. Using a sample of 125 Spanish firms, structural equations models are used to validate measures and test the proposed hypothesis. (#br)Research limitations/implications(#br) – The main limitation of this work is the sample size. New studies using larger and more heterogeneous samples in terms of size...
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关键词翻译
关键词翻译
  • commerce 商务
  • papers 证件
  • adoption 采纳
  • performance 性能
  • standpoint 立场
  • mobile 可动的
  • customer 用户
  • marketing 市场学
  • competence 强性
  • methodology 方法学