How can a mobile vendor get satisfied customers?
作者: Sonia San-MartinBlanca López-Catalán
作者单位: 1Department of Economics and Business Administration, Universidad de Burgos, Burgos, Spain
2Department of Business Organization and Marketing, Universidad Pablo de Olavide, Sevilla, Spain
刊名: Industrial Management & Data Systems, 2013, Vol.113 (2), pp.156-170
来源数据库: Emerald Journal
DOI: 10.1108/02635571311303514
关键词: M-commerceCustomer satisfactionMobile communicationsElectronic commerceConsumer behaviourTrustInvolvementImpulsivenessInnovativenessSpain
原始语种摘要: Purpose(#br) – The purpose of this paper is to study the role that a relational variable (trust) and three personal variables (impulsiveness, involvement and innovativeness), may play as antecedents of satisfaction of mobile shoppers. (#br)Design/methodology/approach(#br) – Quantitative information was collected using a survey instrument directed to Spanish mobile shoppers. In total, 447 valid questionnaires were obtained. Data were analyzed using structural equation modeling. (#br)Findings(#br) – Trust, involvement and innovativeness were found to have a positive impact on mobile shopper satisfaction, except impulsiveness, which has a negative impact, as the authors proposed. (#br)Research limitations/implications(#br) – The study highlights the importance of gaining m-shopper...
全文获取路径: Emerald 

  • vendor 供应者
  • mobile 可动的
  • gaining 担槽
  • commerce 商务
  • impulsiveness 冲动的性质或状态
  • satisfaction 满意
  • shopper 顾客
  • antecedents 经历
  • methodology 方法学