Strategic practices of subsidiary positioning in business networks
作者: Sari Laari-SalmelaTuija MainelaElina PernuVesa Puhakka
作者单位: 1Department of Management and International Business, University of Oulu Business School , Oulu, Finland
2University of Oulu Business School , Oulu, Finland
刊名: IMP Journal, 2018, Vol.12 (1), pp.37-55
来源数据库: Emerald Journal
DOI: 10.1108/IMP-03-2017-0008
关键词: PositioningMNCBusiness networkSubsidiaryStrategic practices
原始语种摘要: Purpose(#br)The purpose of this paper is to examine subsidiary positioning within the dynamic business networks in the context of multinational companies (MNCs). The research question of the study is: How does the positioning of a subsidiary emerge through strategic practices in the dynamic business networks of an MNC? (#br)Design/methodology/approach(#br)The study relies on the IMP view on strategy with a focus on market positioning activity and the strategy-as-practice approach. Positioning is seen as a question of strategic practices in the interactive spheres of the subsidiaries. In the empirical part of the study, the authors examine the practices of a forest machine industry multinational through longitudinal interview and archival data on three of its sales subsidiaries in Sweden,...
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关键词翻译
关键词翻译
  • subsidiary 辅助测量
  • positioning 位置蝶
  • business 交易
  • multinational 跨国
  • dynamic 动力学的
  • strategic 战略的
  • empirical 经验的
  • strategy 战略
  • approach 
  • methodology 方法学