Assessing endogeneity issues in international marketing research
作者: Ruey-Jer "Bryan" JeanZiliang DengDaekwan KimXiaohui Yuan
刊名: International Marketing Review, 2016, Vol.33 (3), pp.483-512
来源数据库: Emerald Journal
DOI: 10.1108/IMR-02-2015-0020
原始语种摘要: Purpose(#br) – Endogeneity is a potential threat to the validity of international marketing (IM) research. The purpose of this paper is to draw the attention of IM researchers to issues of endogeneity, to provide a comprehensive overview of the sources of endogeneity, and to discuss the statistical solutions. (#br)Design/methodology/approach(#br) – The authors conduct the research in two steps. In the first step, the authors review the nature and sources of endogeneity specifically in IM research. In the second step, the authors review 60 IM papers on endogeneity published in the period 1995-2014 and assess the current practice of addressing endogeneity in the IM literature. (#br)Findings(#br) – Sample selection bias and simultaneity are prevalent sources of endogeneity in IM research....
全文获取路径: Emerald 

  • research 
  • marketing 市场学
  • international 国际的
  • discuss 议论
  • employment 雇用
  • issue 
  • simultaneity 同时性
  • papers 证件
  • dealing 对待
  • empirical 经验的