The impact of supply chain integration on brand equity
作者: Daekwan KimErin Cavusgil
作者单位: 1The College of Business, Florida State University, Tallahassee, Florida, USA
2University of Michigan-Flint, Flint, Michigan, USA
刊名: Journal of Business & Industrial Marketing, 2009, Vol.24 (7), pp.496-505
来源数据库: Emerald Journal
DOI: 10.1108/08858620910986730
关键词: Brand equitySupply chain managementIntangible assets
原始语种摘要: Purpose(#br) – As measuring returns on intangible assets has become more and more crucial in the contemporary business environment, this study seeks to explore the impact of a firm's supply-chain specific intangible assets on firm performance, drawing on the dynamic capabilities view of the firm. (#br)Design/methodology/approach(#br) – As an exploratory study that links supply chain activities with firm brand, the study investigates how a firm's supply chain characteristics, such as interfirm activity integration, interfirm system integration, and supply chain responsiveness, affect brand equity and ultimately firm performance, based on responses from 184 US supply chain managers. (#br)Findings(#br) – The results of the study indicate that both interfirm system integration and supply...
全文获取路径: Emerald 
分享到:

×
关键词翻译
关键词翻译
  • equity 衡平法
  • supply 供给
  • brand 黑穗病
  • integration 集成
  • chain 
  • assets 财产
  • antecedents 经历
  • intangible 无形
  • returns 返回粉末
  • responsiveness 应答性