MARKETING MECHANISMS OF OPTIMIZATION OF USE OF TURISTKO-RECREATIONAL POTENTIAL
作者: I. Oborin S. Volkov
刊名: Modern High Technologies. Regional Application, 2019, Vol.57 (1)
来源数据库: Ivanovo State University of Chemistry and Technology
关键词: Marketing in tourismMarketing mechanismRegional developmentTourist and recreational potential
原始语种摘要: Marketing objectively acts as the necessary tool of differentiation of unique properties of tourist territories, allowing regions to draw of attention of potential tourists and to occupy a niche in the given market. In the article, based on the analysis of statistical indicators of the development of the tourism sector in the Volgograd region and in the Perm region, an assessment has been made of using marketing mechanisms to increase the tourist and recreational potential of the regions. On the basis of the conducted research the conclusion that one of the basic problems of the industry of tourism constraining development in regions of Russia is absence of complex marketing strategy on advancement of a regional tourist product is drawn. Practical recommendations for optimization of...
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关键词翻译
关键词翻译
  • tourist 旅游者
  • recreational 消遣的
  • tourism 旅游
  • marketing 市场学
  • development 开发
  • regional 地方的
  • potential 
  • observance 观察
  • objectively 客观地
  • sector