Managers must collect and prioritize claims made by their stakeholders as they decide the direction of their organization. Previous research has focused on stakeholders’ use of power, legitimacy, and urgency to prioritize their claims over others. Fewer studies have examined the perspectives of stakeholders and how they aligned their responses with elements of stakeholder theory in the hopes of gaining salience with management. Additionally, scholars have requested further examination of other themes beyond the established categories of stakeholder salience. This study aimed to investigate how stakeholders would respond with power, legitimacy, and urgency-related claims when faced with changes to their organization’s governing structure. We utilized stakeholder theory and the established... attributes of stakeholder salience (i.e., power, legitimacy, and urgency) to examine the perceptions of Division II college coaches and their responses to recently approved National Collegiate Athletic Association legislative changes. In addition to the three previously established stakeholder attributes, equity-related claims made by stakeholders emerged, extending the stakeholder theory research.