A REVIEW OF JAPANS CLOTHING BRAND UNIQLO ENTERING IN INDIA AND ITS STRATEGIES IN PARTNERSHIP WITH ARVIND
作者: Fatima ZehraBharat Jain
刊名: International Journal of Advanced Research (IJAR), 2020, Vol.8 (1)
来源数据库: International Journal of Advanced Research
原始语种摘要: The study investigate into the fast fashion industry worldwide, specifically on Uniqlo and Arvind Lifestyle (Arvind Mills),with respect to efficient supply chain management, value creation, low costs promotions and positioning strategy, supported by comparison with Uniqlo well-known brand. The overall analysis of B2C apparel online retailing in India, statistics shows an enormous space for online retailing fashion industry to explore but a far way to catch up with the leading enterprises in the world in terms of e-commerce scale. The next main part demonstrate a case of Indian online retailer - Arvind Lifestyle, analyzing its key to success in aspects of proper product positioning, brand positioning, business mode, marketing strategy, products and services, user experience, logistics and...
全文获取路径: IJAR 
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关键词翻译
关键词翻译
  • retailing 零售业
  • retailer 零售商业企业
  • management 管理
  • fashion 时兴
  • strategy 战略
  • industry 工业
  • statistics 统计
  • positioning 位置蝶
  • costs 费用
  • brand 黑穗病