A Decision-Making Framework for Inventory Positioning in an Omnichannel Business Environment
作者: Albert Wee Kwan TanDavid Gligor
作者单位: 1Malaysia Institute for Supply Chain Management, Shah Alam, Malaysia
2University of Mississippi, Oxford, USA
刊名: International Journal of Information Systems and Supply Chain Management (IJISSCM), 2019, Vol.12 (1), pp.81-94
来源数据库: IGI Global Journal
DOI: 10.4018/IJISSCM.2019010105
原始语种摘要: Omnichannel is an evolving business model that has been gaining increased popularity among retailers. This business model allows firms to use a variety of channels to interact with their customers and fulfill their orders. Customers can order online and pick up later in the store, or they can choose to have the products delivered from a nearby store. Due to the complexity of fulfilling customer orders via omnichannel models, positioning inventory is a key challenge in supporting this type of business model. This article presents a framework for assisting companies in deciding under what condition to centralize or decentralize their inventory to fulfill customer orders without disrupting the shopping experience.
全文获取路径: IGI Global 

  • centralize 集中
  • inventory 库存量
  • customer 用户
  • gaining 担槽
  • deciding 判定
  • their 他们的
  • orders 定货量
  • model 模型
  • products 制品
  • popularity 名望