Brand Value of Cultural Prototype-Shan Hai Jing
作者: Jun Yu
刊名: Digital Science and Fashion Art, 2018, Vol.1 (1)
来源数据库: International Science and Technology Publishing Pte. Ltd.
关键词: Shan hai jingCultural prototypeMythBrand value
原始语种摘要: The oldest mythical book in China, Shan Hai Jing, reflects the ancient people’s exploration of the outside world and becomes the source of the birth and development of Chinese civilization. As a cultural prototype, it contains all the forms and themes of the development of post-modern literature and art, thus opening up various cultural activities and psychological cognition. Studying the Shan Hai Jing, this paper intends to find a deep cultural matrix under the confusing and lacking creativity of today, and use advanced technology and visual expression to activate the ground-breaking interpretation of ancient culture, so that modern people can rediscover the profound cultural value of the tradition that feeds the Chinese nation.
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  • modern 现代的
  • civilization 文明
  • ancient 古代的
  • cultural 文化的
  • confusing 混乱
  • tradition 传统
  • people 民族
  • rediscover 再发现
  • nation 民族
  • cognition 认识