Advertising and VR: regulatory challenges ahead
作者: Kostyantyn Lobov
刊名: Interactive Entertainment Law Review, 2018, Vol.1 (1), pp.52-56
来源数据库: Edward Elgar Publishing
DOI: 10.4337/ielr.2018.01.04
关键词: AdvertisingRegulationVRConsumer protectionTechnologyGames industry
原始语种摘要: As virtual reality (VR) products increase in popularity, stakeholders in the games industry wanting to promote their VR products, or to leverage VR technology for advertising more generally, need to be aware of the most common legal and regulatory pitfalls, particularly as this is an area in which advertising and consumer protection regulators are likely to take a keen interest. Meanwhile, the regulators themselves will also have to be agile. They face the challenge of having to apply laws and self-regulatory codes which were not drafted with VR technology in mind to new situations, in a fair and rational manner which does not expose them to the risk of judicial review.
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关键词翻译
关键词翻译
  • industry 工业
  • regulatory 控制的
  • protection 保护
  • advertising 广告
  • products 制品
  • leverage 杠杆率
  • promote 助长
  • technology 工艺
  • their 他们的
  • games 野味类