National Fans Limited of Bangladesh
作者: Jashim Uddin AhmedMohammad Jasim UddinNahid FarnazM. Akbar Ali
刊名: Asian Case Research Journal, 2016, Vol.20 (2), pp.351-372
来源数据库: World Scientific Publishing
DOI: 10.1142/S0218927516500139
原始语种摘要: The case explores the marketing and business strategies of National Fan Limited (NFL). The company was one of the most successful domestic companies and leading ceiling fan manufacturers in Bangladesh. Specifically, the case focuses on the strengths and challenges of the company. The company had continuously expanded its operations and made a leading position in the industry since the early 1980s. It had adopted numerous dynamic strategies to sustain competitive advantage. The company, however, had experienced unprecedented challenges and setbacks to manage its growth. Besides numerous political challenges, the major issue was widespread existence of counterfeit products. Though the demand of ceilings fans had increased, the company had been struggling to keep pace with market growth due...
全文获取路径: World Scientific Publishing 

  • National 国民牌大客车
  • market 市场
  • company 公司
  • political 政治
  • sustain 支持
  • share 分配
  • demand 需用电力
  • dynamic 动力学的
  • competitive 竞争性的
  • leading 包铅